Mark Watts

Mark is the Co-Founder and COO at Brightmile. Mark is working on making driver risk management smarter, easier and cost-effective by leveraging the power of the smartphone to create unique insight into contextual road risk ,tackle distraction, engage drivers, and deliver actionable insight to allow companies to manage their biggest risk and ensure drivers return home safe at the end of the day!

Read more posts by Mark Watts

4 principles for measuring, reporting and presenting driver behaviour

September 21, 2021

Why superficial measurements and ineffective labels won’t make a difference. How Brightmile presents driver behaviour to have the biggest positive impact.... Read more

Summer 2021 Brightmile Product Updates

July 21, 2021

Here is another round of exciting product updates to both the Manager portal and our Driver apps, with some of the main new features we have released.... Read more

Safer and smoother driving helps companies hit their sustainability targets

July 14, 2021

Driver behaviour can have a huge impact on the environment. You can reduce fuel consumption and therefore emissions) by driving more smoothly.... Read more

Spring 2021 Product Updates

May 10, 2021

We’ve just released some great new updates to all our customers, including to the weekly driver digest with a team comparison and the manager portal.  ... Read more

Telematics for driver behaviour: the fallacy that hardware is better

March 31, 2021

We overcome the misconception that a device attached to a vehicle is a more effective telematics and safety solution than an app on a driver’s phone.... Read more

Brightmile Product Updates - A New Way to Compare Teams

January 14, 2021

We have just released a brand new feature in our manager portal, which makes it much easier to compare multiple teams (groups) against each other. ... Read more

Brightmile product updates - Winter 2020

December 18, 2020

We made some great updates to our Android and iOS apps to make it easier to assess your driving performance. We’ve also launched a Russian version. ... Read more

Brightmile app updates - Autumn 2020

October 07, 2020

We summarise all the most recent Brightmile app updates we have just released, including support for motorcycles, driver reports on speeding by road type.... Read more

Brightmile Manager Portal Summer 2020 Updates

August 19, 2020

We’ve made some significant updates and improvements to the Brightmile Manager Portal. Here’s a quick summary of all the most significant updates.... Read more

Why we reward good driving and how we do this

July 16, 2020

Positive reinforcement, gamification and rewards are vital ingredients to having happy and engaged employees in a driver safety program. ... Read more

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