Mark Watts

Mark is the Co-Founder and COO at Brightmile. Mark is working on making driver risk management smarter, easier and cost-effective by leveraging the power of the smartphone to create unique insight into contextual road risk ,tackle distraction, engage drivers, and deliver actionable insight to allow companies to manage their biggest risk and ensure drivers return home safe at the end of the day!

Read more posts by Mark Watts

Telematics for driver behaviour: the fallacy that hardware is better

March 31, 2021

We overcome the misconception that a device attached to a vehicle is a more effective telematics and safety solution than an app on a driver’s phone.... Read more

Brightmile Product Updates - A New Way to Compare Teams

January 14, 2021

We have just released a brand new feature in our manager portal, which makes it much easier to compare multiple teams (groups) against each other. ... Read more

Brightmile product updates - Winter 2020

December 18, 2020

We made some great updates to our Android and iOS apps to make it easier to assess your driving performance. We’ve also launched a Russian version. ... Read more

Brightmile app updates - Autumn 2020

October 07, 2020

We summarise all the most recent Brightmile app updates we have just released, including support for motorcycles, driver reports on speeding by road type.... Read more

Brightmile Manager Portal Summer 2020 Updates

August 19, 2020

We’ve made some significant updates and improvements to the Brightmile Manager Portal. Here’s a quick summary of all the most significant updates.... Read more

Why we reward good driving and how we do this

July 16, 2020

Positive reinforcement, gamification and rewards are vital ingredients to having happy and engaged employees in a driver safety program. ... Read more

The hidden costs of unsafe driving - and how companies can manage them

April 15, 2019

The high cost of unsafe driving and the significant savings businesses can realise by implementing a proactive and effective driver safety programme. ... Read more

The power of gamification in the fight against unsafe driving

March 16, 2019

At Brightmile, we’re leveraging the power of gamification to promote drivers engagement with our technology and encourage safe driving.... Read more

Why smartphone solutions hold the key to improve fleet safety

February 04, 2019

How the power and ubiquity of the smartphone enable us to make driver safety smarter and easier for companies around the world to improve fleet safety. ... Read more

The 5 Pillars of Brightmile: shaping the future of fleet risk management

February 04, 2019

We believe that our 5 Pillars, which we use to assess driver behaviour, provide a great foundation on which we can increase the safety of company drivers. ... Read more

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