
Backed by AXA Insurance

Partnering with Brake
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Work-related driving is the biggest unmanaged risk faced by companies today
1 in 3
Fatal crashes
And 1 in 4 serious injury crashes involve someone driving for work
20m
Injuries
Caused by work-related collisions on the world’s roads each year
>£300bn
Annual cost
Of work-related collisions to companies globally
3rd
Most dangerous activity
Driving for work is the third most dangerous business activity
Our Mission
To make work-related driving safer,
cheaper, and greener
Our results so far...
Reducing collisions by 35%
By engaging drivers and empowering managers
Reducing operating costs
With an average 10x Return on Investment in Brightmile
Reducing fuel consumption
By up to 15% by incentivising ecological driving
Promoting a safety culture
With 95% app adoption & high driver engagement
How does it work?
Easy sign-up
Driving Behaviour
Rewards
Mileage Assistant
Actionable insight
Driver coaching
Easy sign-up
Driving Behaviour
Rewards
Mileage Assistant
Actionable insight
Driver coaching
Drivers download the Brightmile app to their smartphone and on-board in under 2 minutes
Find out more



We use the smartphone to assess and directly coach drivers on the '5 Pillars' of driving behaviour - sticking to simple, objective measurements rather than confusing, blended scores
Find out more
Risk
Number of high contextual road risk incidents
Speeding
Percentage of time above legal speed limits
Distraction
Number of smartphone interactions whilst driving
Fatigue
Time spent driving without recommended breaks
Eco
Number of harsh acceleration incidents
Safe driving is rewarded with brightmiles that can be exchanged for bright rewards or donated to charity
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Our mileage assistant automatically captures trips for easy export, saving drivers time and companies money
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The Brightmile Manager Portal can identify your riskier drivers, as well as their areas for improvement, to facilitate targeted interventions, or alternatively be set to 'anonymous mode'
Find out more


The Brightmile app is the perfect mix of Safety, Fleet, Sustainability and HR tools to manage the fleet and engage drivers
We have traditional telematics in our commercial fleet, but nothing in our company cars or grey fleet. The Brightmile App is the perfect tool to enhance safety among those drivers
Corporate mobility is evolving, and the Brightmile app fits perfectly with new mobility trends such as car sharing and a shift away from the traditional company car
Trusted by some of the leading companies in driver safety



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How are we different?
The only smart, engaging, enterprise-grade solution that can be easily rolled out across all business drivers
What drivers are saying about Brightmile

I like how the app rewards safe driving and helps me with my mileage claims at the end of the month

The Risk section is very insightful. I think I am a better driver now as I am more aware of how I drive approaching junctions

I can't think of anything that would make this app better. I like how the app really does what it says!
![I initially thought it would be a waste of time, but [the Brightmile app] has made me think a lot and I watch more how I](https://f.hubspotusercontent40.net/hubfs/5061698/Brightmile_July2020/images/happy-driver-4.1f27a3fc.png)
I initially thought it would be a waste of time, but [the Brightmile app] has made me think a lot and I watch more how I drive
Our promise
With absolutely no hardware or hassle, and uniquely smart actionable insight, Brightmile will help you to:
Materially reduce collisions
Engaging & rewarding drivers to drive safely and cut out risky behaviours like speeding and smartphone distraction
Reduce fleet cost
Paying for itself many times over with no upfront costs, low monthly rates, and significant operational cost savings
Promote a zero accident culture
Reducing corporate liability and helping you get your drivers home safely to their families
What are we writing

Connected and Autonomous Vehicles: Ensuring The Safety Case is Not Overlooked
Professor Andrew Morris explores just how safe Connected, and Autonomous Vehicles are and what dangers now and in the future we need to be mindful of.

Professor Andrew Morris

Effective work-related road risk management process – planning phase
We explore some of the key elements of an effective and proven work-related road risk management program, starting with the planning phase in this post.

Andy Price

Seven Driver Safety Trends to Watch Out for in 2021
What might lie ahead for driver safety in 2021? We have picked out 7 of the top trends that we believe will shape the industry this year.

Dominic Saunders
Let's make your drivers safer, together! Get a free demo
"The Brightmile app is the perfect mix of Safety, Fleet, Sustainability and HR tools to manage the fleet and engage drivers"
Global HSE Manager, SGS