Backed by AXA Insurance
Partnering with Brake
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Reducing collisions by 35%
By engaging drivers and empowering managers
Reducing operating costs
With an average 10x Return on Investment in Brightmile
Reducing fuel consumption
By up to 15% by incentivising ecological driving
Promoting a safety culture
With 95% app adoption & high driver engagement
How does it work?
Easy sign-up
Driving Behaviour
Rewards
Mileage Assistant
Actionable insight
Driver coaching
Easy sign-up
Driving Behaviour
Rewards
Mileage Assistant
Actionable insight
Driver coaching
Drivers download the Brightmile app to their smartphone and on-board in under 2 minutes
Find out more
We use the smartphone to assess and directly coach drivers on the '5 Pillars' of driving behaviour - sticking to simple, objective measurements rather than confusing, blended scores
Find out more
Risk
Number of high contextual road risk incidents
Speeding
Percentage of time above legal speed limits
Distraction
Number of smartphone interactions whilst driving
Fatigue
Time spent driving without recommended breaks
Eco
Number of harsh acceleration incidents
Safe driving is rewarded with brightmiles that can be exchanged for bright rewards or donated to charity
Find out more
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Our mileage assistant automatically captures trips for easy export, saving drivers time and companies money
Find out more
The Brightmile Manager Portal can identify your riskier drivers, as well as their areas for improvement, to facilitate targeted interventions, or alternatively be set to 'anonymous mode'
Find out more
Trusted by some of the leading companies in driver safety
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What drivers are saying about Brightmile
I like how the app rewards safe driving and helps me with my mileage claims at the end of the month
The Risk section is very insightful. I think I am a better driver now as I am more aware of how I drive approaching junctions
I can't think of anything that would make this app better. I like how the app really does what it says!
![I initially thought it would be a waste of time, but [the Brightmile app] has made me think a lot and I watch more how I](https://f.hubspotusercontent40.net/hubfs/5061698/Brightmile_July2020/images/happy-driver-4.1f27a3fc.png)
I initially thought it would be a waste of time, but [the Brightmile app] has made me think a lot and I watch more how I drive
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What are we writing
The Choices We Make When Driving
How can companies support employees in making good choices whilst driving? Understanding what is affecting their behaviour and their choices is critical.
James Wooldridge
Road rage: how to diffuse tensions
We write about the factors that contribute to road rage and list the behaviours seen as aggressive and dangerous. We also explain what can be done.
Steve Smethurst
How to Build Good Driving Habits — and Stick to Them
We explore why is it so hard to change our habits and make them stick. And how can we apply that to driver safety and change our behaviour for the better!
Mi Ae Lipe
Let's make your drivers safer, together! Get a free demo
