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Our Mission

To make work-related driving safer,
cheaper, and greener

Our results so far...

collisions

Reducing collisions by 35%

By engaging drivers and empowering managers

fleet_cost

Reducing operating costs

With an average 10x Return on Investment in Brightmile

fuel_cost

Reducing fuel consumption

By up to 15% by incentivising ecological driving

safety

Promoting a safety culture

With 95% app adoption & high driver engagement

How does it work?

Easy sign-up

Driving Behaviour

Rewards

Mileage Assistant

Actionable insight

Driver coaching

Easy sign-up

Driving Behaviour

Rewards

Mileage Assistant

Actionable insight

Driver coaching

Drivers download the Brightmile app to their smartphone and on-board in under 2 minutes

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Brightmile
App Download via the Google Play Store or Apple App Store
Brightmile
Quick, simple, user-friendly driver account creation process
Brightmile

We use the smartphone to assess and directly coach drivers on the '5 Pillars' of driving behaviour - sticking to simple, objective measurements rather than confusing, blended scores

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Risk

Number of high contextual road risk incidents

Speeding

Percentage of time above legal speed limits

Distraction

Number of smartphone interactions whilst driving

Fatigue

Time spent driving without recommended breaks

Eco

Number of harsh acceleration incidents

Safe driving is rewarded with brightmiles that can be exchanged for bright rewards or donated to charity

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Brightmile Brightmile
Brightmile Brightmile
Brightmile Brightmile

Our mileage assistant automatically captures trips for easy export, saving drivers time and companies money

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Brightmile
Brightmile
Brightmile

For company managers we deliver actionable insight, without endless reports

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Brightmile
Brightmile

The Brightmile Manager Portal can identify your riskier drivers, as well as their areas for improvement, to facilitate targeted interventions, or alternatively be set to 'anonymous mode'

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Brightmile
Brightmile
The Brightmile app is the perfect mix of Safety, Fleet, Sustainability and HR tools to manage the fleet and engage drivers
-- Global HSE Manager, SGS
We have traditional telematics in our commercial fleet, but nothing in our company cars or grey fleet. The Brightmile App is the perfect tool to enhance safety among those drivers
-- Health & Safety Director, Leading Logistics Company
Corporate mobility is evolving, and the Brightmile app fits perfectly with new mobility trends such as car sharing and a shift away from the traditional company car
-- Procurement Direct, Global CPG Company

Trusted by some of the leading companies in driver safety

How are we different?

The only smart, engaging, enterprise-grade solution that can be easily rolled out across all business drivers

App only – absolutely no hardware or implementation hassle
App only – absolutely no hardware or implementation hassle
Driver friendly (no more
Driver friendly (no more "Big Brother")
Suitable for company cars, car allowance, & grey fleet drivers
Suitable for company cars, car allowance, & grey fleet drivers
Certified, enterprise-grade IT security & GDPR compliance
Certified, enterprise-grade IT security & GDPR compliance
Affordable price point (low monthly fee, no upfront costs)
Affordable price point (low monthly fee, no upfront costs)
Actionable insight, not endless reports
Actionable insight, not endless reports

What drivers are saying about Brightmile

I like how the app rewards safe driving and helps me with my mileage claims at the end of the month

I like how the app rewards safe driving and helps me with my mileage claims at the end of the month

The Risk section is very insightful. I think I am a better driver now as I am more aware of how I drive approaching

The Risk section is very insightful. I think I am a better driver now as I am more aware of how I drive approaching junctions

I can't think of anything that would make this app better. I like how the app really does what it

I can't think of anything that would make this app better. I like how the app really does what it says!

I initially thought it would be a waste of time, but [the Brightmile app] has made me think a lot and I watch more how I

I initially thought it would be a waste of time, but [the Brightmile app] has made me think a lot and I watch more how I drive

Our promise

With absolutely no hardware or hassle, and uniquely smart actionable insight, Brightmile will help you to:

Collisions

Materially reduce collisions

Engaging & rewarding drivers to drive safely and cut out risky behaviours like speeding and smartphone distraction

Cost

Reduce fleet cost

Paying for itself many times over with no upfront costs, low monthly rates, and significant operational cost savings

Safety

Promote a zero accident culture

Reducing corporate liability and helping you get your drivers home safely to their families

Some of our partners

Axa
Insurance Reinsurance
Brake
DriveTech
alertdriving

Let's make your drivers safer, together! Get a free demo

"The Brightmile app is the perfect mix of Safety, Fleet, Sustainability and HR tools to manage the fleet and engage drivers"

Global HSE Manager, SGS

Request a Demo