Posts about Driver Engagement
Why driver safety programmes cannot be voluntary
October 20, 2021
Given the importance of driver safety and the difficulties of retaining engagement in a voluntary initiative, a safe driving programme must be mandated.... Read more
Adam Hawes
4 principles for measuring, reporting and presenting driver behaviour
September 21, 2021
Why superficial measurements and ineffective labels won’t make a difference. How Brightmile presents driver behaviour to have the biggest positive impact.... Read more
Mark Watts
Customer Spotlight - Interview with Nikolay Popov from SGS
August 10, 2021
Nikolay Popov from SGS provided an insightful Q&A on his approach to global Transportation Safety and the Brightmile project. ... Read more
Steve Smethurst
Summer 2021 Brightmile Product Updates
July 21, 2021
Here is another round of exciting product updates to both the Manager portal and our Driver apps, with some of the main new features we have released.... Read more
Mark Watts
Why Brightmile should never be assigned to just poor performers
May 04, 2021
Our goal is to deliver a positive driver-safety programme that encourages and rewards safe business driving for everyone and not just poor performers.... Read more
Adam Hawes
How to retain driver engagement beyond the ‘honeymoon period’
April 19, 2021
Here's how we work to retain a driver's ongoing engagement and improve their driving behaviour to ensure the long-term impact of our programme.... Read more
Adam Hawes
