Posts about Driver Behaviour
Both ‘hands-free’ and ‘hand-held’ calls while driving are as unsafe as drink driving
March 21, 2024
Evidence shows that hands-free calls while driving are just as dangerous as physically using a mobile phone. Cognitive distraction can increase crash risk ... Read more
Steve Smethurst
HEINEKEN Spain wins Innovation in Road Safety award through partnership with Brightmile
February 08, 2024
HEINEKEN Spain's Brightmile Programme earned the prestigious award for Innovation in Training and Road Safety at the AEGFA Fleet Gala in Madrid in 2023. ... Read more
Adam Hawes
The Hidden Reasons Why We Speed
January 15, 2024
Speeding is a factor in a third of all traffic crashes and a leading predictor of risk. Yet many drivers think it’s acceptable to speed. Just why is that?... Read more
Mi Ae Lipe
How to Drive More Safely around Pedestrians
December 18, 2023
Drivers can do so much more to keep pedestrians safe. But it means retraining, driving more carefully, and consistently practising these new safety habits.... Read more
Mi Ae Lipe
Multi-job professional drivers: the safety challenge
December 08, 2023
Freelance drivers play a vital role in the transport sector. But, while this flexibility offers economic benefits, it creates four major safety challenges ... Read more
Steve Smethurst
Brightmile Product Updates - November 2023
November 21, 2023
We are pleased to announce the latest Manager Portal updates that build on the recent App releases. These include single score and harsh breaking reports. ... Read more
Mark Watts
No Pain behind the Wheel! The Importance of Driver Ergonomics
October 17, 2023
If you drive for work a lot, does your back hurt? Cranky and fatigued? This means your driving ergonomics should improve. Here are some recommendations... Read more
Mi Ae Lipe
The Dangers of Advanced Driver Assistance Systems (ADAS)
June 27, 2023
Due to ADAS, drivers can become less careful and lax in practising good behaviours, trusting the vehicle’s technology to protect them instead. ... Read more
Steve Smethurst
Eyes on the road: why Brightmile doesn't do in-trip notifications
March 03, 2023
Nothing other than driving and essential notifications from your vehicle should be competing for your attention when you are behind the wheel of a vehicle.... Read more
Adam Hawes
USA miles behind on road safety
December 19, 2022
The USA is increasingly an anomaly when it comes to road safety. It has stagnated in safety terms as other countries have, quite literally, left it for dead ... Read more
Steve Smethurst
