Read more posts by Adam Hawes
Guinness Nigeria’s ‘truly remarkable’ transition to safer driving
April 16, 2024
Guinness Nigeria rolled out Brightmile at the start of 2023 – and the safety and savings results have surpassed the client’s expectations by some margin.... Read more
Adam Hawes
HEINEKEN Spain wins Innovation in Road Safety award through partnership with Brightmile
February 08, 2024
HEINEKEN Spain's Brightmile Programme earned the prestigious award for Innovation in Training and Road Safety at the AEGFA Fleet Gala in Madrid in 2023. ... Read more
Adam Hawes
Eyes on the road: why Brightmile doesn't do in-trip notifications
March 03, 2023
Nothing other than driving and essential notifications from your vehicle should be competing for your attention when you are behind the wheel of a vehicle.... Read more
Adam Hawes
Davos 2023: The vital role of road safety in tackling climate change
February 21, 2023
Davos 2023 - How improving road safety can help tackle climate change. There is a clear link between zero-emissions transport and zero-fatalities traffic.... Read more
Adam Hawes
Six reasons why road safety is an equality and social justice issue
September 01, 2022
Here are six reasons why a reduction in deaths involves addressing systemic global inequalities. We discuss the holistic approach required to tackle these.... Read more
Adam Hawes
A new Decade of Action for Road Safety: WHO seeks to reduce road traffic deaths by 50%
January 03, 2022
The extension to the global road safety initiative, launched by the WHO and UN, seeks to reduce road traffic deaths and injuries by at least 50% by 2030. ... Read more
Adam Hawes
Why driver safety programmes cannot be voluntary
October 20, 2021
Given the importance of driver safety and the difficulties of retaining engagement in a voluntary initiative, a safe driving programme must be mandated.... Read more
Adam Hawes
Why Brightmile should never be assigned to just poor performers
May 04, 2021
Our goal is to deliver a positive driver-safety programme that encourages and rewards safe business driving for everyone and not just poor performers.... Read more
Adam Hawes
How to retain driver engagement beyond the ‘honeymoon period’
April 19, 2021
Here's how we work to retain a driver's ongoing engagement and improve their driving behaviour to ensure the long-term impact of our programme.... Read more
Adam Hawes
Driver fatigue: as bad as drink driving?
March 22, 2021
Tired driving is a bigger problem than most people imagine. Research suggests that it could be a contributory factor in up to 30% of road collisions. ... Read more
Adam Hawes
