Adam Hawes

Adam is the Co-Founder and CRO of Brightmile. Backed by one of the world's largest insurers, Brightmile is the simplest and fastest way to improve your drivers’ safety and reduce your business risk. Brightmile harnesses new technology to deliver AI-powered real-time, contextual prevention whilst engaging drivers. Adam leads the commercial side of the business.

Read more posts by Adam Hawes

Key questions to ask when deciding on the right fleet risk management technology solution

May 28, 2020

There is an overwhelming number of options when choosing fleet risk management technology. Use these questions to make the right selection.... Read more

The need for empathy whilst driving now and after the lockdown

May 08, 2020

COVID has given us a newfound respect for those who are driving and delivering essential services. It will be our responsibility to ensure we retain this. ... Read more

Distracted driving - one of the biggest challenges for the modern business driver

May 01, 2020

Up to 80% of all crashes involve some form of distracted driving. The list of things that vie for our attention while driving has also been growing.... Read more

Why hardware telematics is not the right solution for some fleets and company drivers

April 24, 2020

Traditional telematics may no longer be the right answer for some company drivers. See all the reasons why an app-only solution may be a better option. ... Read more

The problem with retrofitting GDPR and data privacy to fleet management

April 20, 2020

GDPR and data privacy are extremely important requirements for companies when deciding on their driver safety and fleet risk management solutions.... Read more

Unused data: The guilty secret of driver safety and risk management

April 01, 2020

Companies have more data than ever before when it comes to their drivers, yet most businesses have limited time and resources to review and act on this. ... Read more

Driver and fleet safety must go beyond the traditional fleet

March 23, 2020

The focus of the majority of fleet safety programs has been to assess the safety of drivers who are driving company-owned or leased vehicles. ... Read more

We all think we're good drivers

January 06, 2020

People’s misplaced belief that they are good drivers is one of the biggest challenges companies face in improving employee driver behaviour. ... Read more

Newer Posts

Let's make your drivers safer, together! Get a free demo

"The Brightmile app is the perfect mix of Safety, Fleet, Sustainability and HR tools to manage the fleet and engage drivers"

Global HSE Manager, SGS

Request a Demo