Adam Hawes

Adam is the Co-Founder and CRO of Brightmile. Backed by one of the world's largest insurers, Brightmile is the simplest and fastest way to improve your drivers’ safety and reduce your business risk. Brightmile harnesses new technology to deliver AI-powered real-time, contextual prevention whilst engaging drivers. Adam leads the commercial side of the business.

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Why Brightmile should never be assigned to just poor performers

May 04, 2021

Our goal is to deliver a positive driver-safety programme that encourages and rewards safe business driving for everyone and not just poor performers.... Read more

How to retain driver engagement beyond the ‘honeymoon period’

April 19, 2021

Here's how we work to retain a driver's ongoing engagement and improve their driving behaviour to ensure the long-term impact of our programme.... Read more

Driver fatigue: as bad as drink driving?

March 22, 2021

Tired driving is a bigger problem than most people imagine. Research suggests that it could be a contributory factor in up to 30% of road collisions. ... Read more

10 Key Components of a Successful Driver Safety Programme

September 22, 2020

We summarise the ten vital elements for creating and maintaining a successful driver safety programme for your company and your employees.... Read more

The most common types of driving distraction

August 17, 2020

Up to 80% of crashes involve some form of driver distraction. We list all the most common types of distractions employees, and drivers must be mindful of. ... Read more

Increased risk factors for drivers returning to work post-COVID lockdown

June 22, 2020

Driving again for work post-COVID is likely to be even riskier, and we have made a list of the increased risk factors that may be impacting employees. ... Read more

Post-lockdown back to work driver safety strategies for businesses

June 15, 2020

We’ve made a list of things employers could be doing to reduce the risk of work-related driving and to support their staff as we come out of lockdown.... Read more

The sobering stats around work-related driving today

June 08, 2020

We have compiled some of the most compelling statistics and research published in the last few decades on the subject of work-related driving. ... Read more

Key questions to ask when deciding on the right fleet risk management technology solution

May 28, 2020

There is an overwhelming number of options when choosing fleet risk management technology. Use these questions to make the right selection.... Read more

The need for empathy whilst driving now and after the lockdown

May 08, 2020

COVID has given us a newfound respect for those who are driving and delivering essential services. It will be our responsibility to ensure we retain this. ... Read more

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