Adam Hawes

Adam is the Co-Founder and CRO of Brightmile. Backed by one of the world's largest insurers, Brightmile is the simplest and fastest way to improve your drivers’ safety and reduce your business risk. Brightmile harnesses new technology to deliver real-time, contextual prevention whilst engaging drivers. Adam leads the commercial side of the business.

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HEINEKEN Spain wins Innovation in Road Safety award through partnership with Brightmile

February 08, 2024

HEINEKEN Spain's Brightmile Programme earned the prestigious award for Innovation in Training and Road Safety at the AEGFA Fleet Gala in Madrid in 2023. ... Read more

Eyes on the road: why Brightmile doesn't do in-trip notifications

March 03, 2023

Nothing other than driving and essential notifications from your vehicle should be competing for your attention when you are behind the wheel of a vehicle.... Read more

Davos 2023: The vital role of road safety in tackling climate change

February 21, 2023

Davos 2023 - How improving road safety can help tackle climate change. There is a clear link between zero-emissions transport and zero-fatalities traffic.... Read more

Six reasons why road safety is an equality and social justice issue

September 01, 2022

Here are six reasons why a reduction in deaths involves addressing systemic global inequalities. We discuss the holistic approach required to tackle these.... Read more

A new Decade of Action for Road Safety: WHO seeks to reduce road traffic deaths by 50%

January 03, 2022

The extension to the global road safety initiative, launched by the WHO and UN, seeks to reduce road traffic deaths and injuries by at least 50% by 2030. ... Read more

Why driver safety programmes cannot be voluntary

October 20, 2021

Given the importance of driver safety and the difficulties of retaining engagement in a voluntary initiative, a safe driving programme must be mandated.... Read more

Why Brightmile should never be assigned to just poor performers

May 04, 2021

Our goal is to deliver a positive driver-safety programme that encourages and rewards safe business driving for everyone and not just poor performers.... Read more

How to retain driver engagement beyond the ‘honeymoon period’

April 19, 2021

Here's how we work to retain a driver's ongoing engagement and improve their driving behaviour to ensure the long-term impact of our programme.... Read more

Driver fatigue: as bad as drink driving?

March 22, 2021

Tired driving is a bigger problem than most people imagine. Research suggests that it could be a contributory factor in up to 30% of road collisions. ... Read more

10 Key Components of a Successful Driver Safety Programme

September 22, 2020

We summarise the ten vital elements for creating and maintaining a successful driver safety programme for your company and your employees.... Read more

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