Steve Smethurst

Both ‘hands-free’ and ‘hand-held’ calls while driving are as unsafe as drink driving

March 21, 2024

Evidence shows that hands-free calls while driving are just as dangerous as physically using a mobile phone. Cognitive distraction can increase crash risk ... Read more

Steve Smethurst

Multi-job professional drivers: the safety challenge

December 08, 2023

Freelance drivers play a vital role in the transport sector. But, while this flexibility offers economic benefits, it creates four major safety challenges ... Read more

Steve Smethurst

Customer Spotlight - Heineken wins Safety Award and drives down costs

October 13, 2023

Heineken UK wins Safety and Health Excellence Award 2023 and drives down costs with Brightmile. They have achieved a total fleet cost savings of £452,000. ... Read more

Steve Smethurst

How to Drive Safely in Bad or Extreme Weather

September 25, 2023

Extreme weather challenges can include high winds, snow and ice, torrential downpours and thick fog. Good driving behaviours must apply at all times.... Read more

Steve Smethurst

The Dangers of Advanced Driver Assistance Systems (ADAS)

June 27, 2023

Due to ADAS, drivers can become less careful and lax in practising good behaviours, trusting the vehicle’s technology to protect them instead. ... Read more

Steve Smethurst

Mobility is at a crossroads says the UN, which way should you go?

May 26, 2023

In collaboration with governments and policymakers, the 7th UN Global Road Safety Week wants the world to shift away from more roads and more vehicles. ... Read more

Steve Smethurst

EU to roll out EU-wide driving bans as it seeks to reduce road deaths

March 15, 2023

The EU is increasing cross-border cooperation to ensure that if a driver is banned for dangerous driving in one country, the ban applies across the EU. ... Read more

Steve Smethurst

The risks of small screen and social media glorification of speeding

January 12, 2023

A study found watching movies like The Fast and the Furious, compounded by social media exposure, caused people to drive faster and break speeding laws.... Read more

Steve Smethurst

USA miles behind on road safety

December 19, 2022

The USA is increasingly an anomaly when it comes to road safety. It has stagnated in safety terms as other countries have, quite literally, left it for dead ... Read more

Steve Smethurst

Road safety’s critical role in social progress

October 01, 2022

Vulnerable road users account for 54% of global road traffic deaths. 500 children die every day, and older women are 17 times more likely to be killed.... Read more

Steve Smethurst