Mi Ae Lipe

Mi Ae Lipe is a freelance editor and graphic designer in Seattle, Washington, who lives another life as a traffic safety advocate. She blogs on Driving in the Real World, Tweets daily driving news links and tips on Twitter at @DrivingReal, and writes a regular column on street driving for BMW CCA’s Roundel magazine. She is a past recipient of the NHTSA Award for Public Service for her work in driver training in Washington State, and she is also a member of the Washington State Transportation Commission’s Autonomous Vehicle Work Group’s Safety Subcommittee.

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Are You Really Ready to Drive?

July 06, 2021

When you get behind the wheel, are you really mentally prepared to drive safely? Here are some tips to help you refocus on driving safely before each trip.... Read more

The Myths of Distraction and What We Can Really Do about Distracted Driving

June 07, 2021

We share the most significant myths surrounding distracted driving and explain how we address distraction honestly and effectively in our workplace. ... Read more

The True Cost of a Traffic Death

April 14, 2021

Clearly, we have a problem with workplace road safety. But death is not just a number. The costs are truly incalculable in terms of human suffering caused.... Read more

Overcoming the Obstacle Mindset With Driver Safety Programmes

March 12, 2021

One can come up against many obstacles when trying to implement a new safety programme. Here are some practical tips in overturning an obstacle mindset. ... Read more

How to Build Good Driving Habits — and Stick to Them

January 27, 2021

We explore why is it so hard to change our habits and make them stick. And how can we apply that to driver safety and change our behaviour for the better! ... Read more

Creating a Positive Culture Around Driver Safety

December 02, 2020

Peer pressure, strong safety culture and supporting personalities that lean toward responsibility, play major roles in encouraging safer driver behaviour. ... Read more

Why We Can’t See What’s Right in Front of Us

November 04, 2020

About 40% of crashes are caused by driver recognition errors. We highlight the vision pitfalls that your employees may experience and how to overcome these... Read more

What Makes a Good Driver?

October 23, 2020

In this article, Mi Ae Lipe explores what safety means and suggest ways your employees can be safer drivers the very next time they get behind the wheel. ... Read more

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